It was always going to happen. The Sussexes were going to be markled by Spotify. The Wall Street Journal broke the news early this morning and has been making waves across social media ever since. From the small things we’ve heard from Archetypes, it was not a good podcast. It was about settling scores with the British Royal Family rather than the ‘archetypes’ holding women back. Though, they were stereotypes, not archetypes. She only used that name because it was “on brand” with the Archewell name.
Spotify did the right thing in cancelling the deal. They markled the Sussexes before they could be markled themselves. Perhaps other companies will think twice now before hiring them for brand deals. Harry nor Meghan have experience in anything content related.
Sure, Meghan had her mediocre blog, The Tig, but that barely qualifies as content for a wider audience. She only caters for her small group of woke fans, who are just as shallow as she is. There is no depth in what she talks about; she regurgitates everything she sees around her and thinks it’s deep and meaningful. As Brittany of the Royal News Network said in her video, Markle did not add anything new to the conversation about topics that hold women back.
Spotify doesn’t care if Meghan’s podcast did well upon launch. Given the first dropped podcast, the special holiday debut behind whale noises, they would have bclosely monitoredthe situation. One time for a failed podcast is terrible enough, but a repeat performance with a podcast series? That isn’t good.
Meghan Doesn’t Know How To Generate A Good Idea
13 episodes in 2 1/2 years of having the Spotify deal is terrible. In two years, we can write hundreds of posts here on Project Fangirl. There are plenty of other people who do 1000 times the work that Harry and Meghan are supposed to have done. They talk big but have little to show for it.
Joe Rogan, who is Spotify’s biggest creator, releases episodes almost daily and is almost always in the top spot. Meghan couldn’t even achieve that. One time does not count, as Spotify inflated the numbers to make it look like it topped The Joe Rogan Experience.
The Archewell team can spin it however they want, but Archetypes is dead in the water. It’s gone and ain’t coming back.
